Marketing & admissionsSeptember 22, 2026 · 7 min read

The open-day follow-up sequence: five touches in ten days

The tour went well. Then silence. Here's what the ten days after should look like.

open day follow up preschoolnursery open day conversiondaycare tour follow up emailenrollment follow up sequence childcare

Children at a party

1Same day: thank you, one photo of the room they saw, one sentence about their child by name.
2Day 2: a real moment from the room their child would join (public-tier consent), with the learning tag explained.
3Day 5: ‘what parents see’ — a short screen recording of the parent feed, or the front page tour.
4Day 8: the practical email — places, fees, start dates, the consent policy in plain English.
5Day 10: a call. Not an email.

Why moments beat brochures

A brochure shows a setting. A moment shows a Tuesday. Families choose the Tuesday.

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Children at a party

Oyku is a school-approved photo & video sharing app for daycares, preschools, nurseries, kindergartens and schools — with a printed photo book at the end of every year.

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Oyku for your setting

Oyku for preschools and pre-K programs →Oyku for nurseries and early years settings →Oyku for play schools and pre-primary schools →

Quick answers

Questions this article answers

How soon should a nursery follow up after an open day?

Same day with a personal thank-you and a photo, then four more touches over ten days ending with a phone call.

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Want this for your classrooms?

You bring the questions; we bring a live account with real classroom moments. If Oyku isn't right for you, we'll say so on the call.

What we cover on the call

In20minutes

✓A live walk-through of the parent feed, teacher capture flow and admin approvals
✓How consent, opt-outs and per-child visibility work in your country
✓What a 60-day free pilot classroom looks like (and what we need from you: nothing)
✓Straight pricing for your size — under $10 per child per month, most land near $5
✓The printed yearly photo book, and how parents get it

Free pilot classroomNo card, no contractUnder $10 / child / monthPersonal setup help

20 minutes · No slides · Your questions first

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Tell us a little about your setting. We'll reply within one school day with two or three time slots and a live demo link.