How to design a childcare app pilot that actually tells you something

Design

• One classroom, ideally toddlers or a new-starter room where the difference shows fastest.
• Sixty days — long enough for habit, short enough to decide.
• Every feature on, or you're testing a different product.
• Free, no card, no auto-conversion. If a vendor won't, that's data too.

Three numbers

1. 1Families who saw their child each week (%). Target 90% by week four.
2. 2Seconds per teacher capture. Target under fifteen, measured with a stopwatch in week one and week six.
3. 3Reactions per moment. Target rising week on week.

Two questions

• Ask teachers at day 30: ‘Would you be annoyed if we took this away?’
• Ask parents at day 45: ‘What do you want more of?’

Decide

If the three numbers hit and teachers would be annoyed, roll out. If not, you've lost nothing. Oyku's pilot is built exactly this way — see pricing.