Instagram for nurseries and preschools: a consent-safe content calendar

The rules before the calendar

• Only children with public-tier consent, only after a second approval.
• Process over posed; hands over faces where possible.
• No names, no room identifiers that pinpoint a child.
• Every post from an approved library, never from a personal phone.

Four-week calendar

• Mon — Ordinary Tuesday. One real moment, one learning tag as caption.
• Wed — Teacher at work. An educator at eye level. Name the practice, not the person.
• Fri — Carousel of the week. Four consented moments.
• Week 2 Sat — The book. A photo of a family's yearbook (with their permission).
• Week 3 Tue — Spark idea. Share an activity families can try at home; link to /activities.
• Week 4 Thu — Open day / waiting list. One clear call to action.

Measuring

Enquiries that mention Instagram; profile visits; saves (parents save activity ideas). Not likes.