Most families now hold more photos of their child than any previous generation — and look at fewer of them. Scrolling is private, fast and forgettable. A book is shared, slow and returned to. That difference is the whole argument.
What a book does that a feed can't
- It's looked at together. On a lap, on a sofa, with a grandparent.
- It's finite. Sixty pages, chosen. Choice is what makes memory.
- It carries other people's words. Teachers' captions, in print, are a record of who noticed your child.
- It survives the phone. Eighteen years from now there is a row of them.
Why schools should make it
Because the school has the photos, the captions and the trust. Oyku assembles one per family from the year's most-loved moments; the family approves the spread; a hardback arrives at the door. It is also the most-shown artefact a setting produces — see the yearbook as marketing.
See it live
A whole year, bound
The printed book is included in Oyku's school plan. See a sample on a call.
